To enhance the sport of Badminton in India by providing an opportunity for youngsters to showcase their talents and by providing them with better facilities and cater the needs of the sport from the beginner to a professional level. Emphasis on good condition of play for Non-professional and recreational players.
White peacock Badminton academy started in the year 2005 when Mr. Shivaprakash, one of the states top Badminton professional, along with his friend Mr. Kishore, wanted to venture into coaching to help young kids take up the sport at a more serious level. He roped in National no.1 Arvind Bhat as an advisor for the Academy.
White peacock started in a small hall with 2 cement courts with just 4 players. Soon, withn a couple of years, White peacock expanded to many clubs in Bangalore and Mandya and Mr. Shivaprakash, along with a team of dedicated coaching staff, produced State champions year after year in the Under-10, Under-13 and the Under-16 category. In the year 2012, White peacock started its own centers in Sarjapur area, MSS(Mahila Seva Samaj) and at the Karnataka Badminton Association.